Alice Euphemia is a little shop with a heart of gold! Only stocking products made and designed in Australia and New Zealand, Alice prides itself on bringing you the best of the local scene. The jewellery is made in limited production – handmade and often a one off piece. Fashion labels are sourced from all over Oz. Often Alice is the first to stock the ‘new best thing’ but that doesn’t mean we give up our long terms loves. The On Show Now list at Alice is ever evolving with new work dropping in weekly. Established in ‘97 we have a long history of working with local designers in jewellery, fashion and design and love to get involved in extra curricular activities. Sign up for our updates, check back with the blog to see whats new, or even better, visit us in the flesh at….


Shop 6, Cathedral Arcade 

37 Swanston Street (cnr Flinders Lane)

Melbourne, VIC 3000



+61 3 9650 4300